THUNDERBOLTS
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AD MAD SHOW•Branding & Dramatics

THUNDERBOLTS

Quirky creative advertising competition where teams improvise live humorous commercials for given futuristic tech products.

ENTRY FEE & PRIZE POOL💰
₹10,000
Fee: ₹499 per Team
EVENT DATE & TIME📅
11 October 2026
Report: 1:00 PM – 2:00 PM | 3:00 PM – 5:00 PM
VENUE LOCATION📍
MBA Seminar Hall
NMIET Campus, Bhubaneswar
FORMAT & EVALUATION👥
3 – 4 Members per Team
📂
OFFICIAL RESOURCE CENTER

OFFICIAL DOCUMENTS & TEMPLATES

OFFICIAL RULEBOOK📄 PDF DOCUMENT

THUNDERBOLTS (AD MAD SHOW) OFFICIAL RULEBOOK

Official rulebook document detailing on-spot futuristic product chit draw, 15-minute closed prep sprint, 3-to-5 minute stage performance guidelines, and comedic judging parameters.

ABOUT THUNDERBOLTS

Thunderbolts is NIRMIT's high-energy Ad Mad competition. Teams receive a random futuristic tech product or quirky service concept on-spot, get 15 minutes to script an ad, and perform a live 3–5 minute commercial on stage.

🎯 KEY OBJECTIVES & LEARNING OUTCOMES

⚡Improvise creative, humorous advertisement scripts for unexpected futuristic products.
⚡Formulate catchy brand taglines, jingles, and comedic character roles on-spot.
⚡Execute flawless stage performance, voice modulation, and team synergy within 3–5 minutes.
TARGET ELIGIBILITY & PREREQUISITES

Creative thinkers, drama performers, marketing enthusiasts, comedic teams.

🏆 PRIZE POOL BREAKDOWN (₹10,000 TOTAL)

🥇 1ST PRIZE WINNER
₹5,000 + Ad Mad Trophy
🥈 2ND RUNNER-UP
₹3,000 + Merit Certificate
🥉 3RD RUNNER-UP
₹2,000 + Merit Certificate

IN-PERSON STAGE FLOW & FORMAT SPECIFICATIONS

On-spot product allocation at 2:00 PM. Teams get 15 minutes in holding rooms to brainstorm jingles, roles, and taglines. Teams perform live on stage evaluated on humor, creativity, and brand pitch.

📌 DETAILED ROUND-BY-ROUND STAGE SPECIFICATIONS

STAGE 1: RANDOM DRAW & PRODUCT CHIT ALLOCATION

On-Spot Product Assignment

⏱ 01:00 PM – 02:00 PM

Team check-in and random draw selection of product/service assignment chits.

KEY STAGE DELIVERABLES & OUTCOMES:
✔ Product Chit Assignment✔ Team Stage Number
STAGE 2: 15-MINUTE HOLDING ROOM PREP SPRINT

15 Mins Closed-Door Scripting

⏱ 02:00 PM – 02:30 PM

Teams get 15 minutes closed-door prep time to script ads and assign roles.

KEY STAGE DELIVERABLES & OUTCOMES:
✔ Ad Script & Roles Locked✔ Stage Prop Check
STAGE 3: LIVE STAGE COMMERCIAL PERFORMANCE

3 to 5 Mins Stage Time

⏱ 03:00 PM – 05:00 PM

Teams perform 3–5 minute live commercials on stage before the jury panel.

KEY STAGE DELIVERABLES & OUTCOMES:
✔ Live Stage Performance✔ Jury Scorecard

TECHNICAL INFRASTRUCTURE & EVALUATION MATRIX

📊 OFFICIAL JURY SCORING WEIGHTAGES

35%METRIC 1
Humor & Entertainment Quotient

Stage energy, comedic timing, and audience engagement.

35%METRIC 2
Concept Creativity & Brand Tagline

Originality of ad script, product integration, and catchy slogan.

30%METRIC 3
Team Coordination & Execution

Equal role participation, smooth transitions, and stage presence.

🛠️ TECHNICAL & HARDWARE SETUP

  • Stage audio system with background sound effects desk
  • Handheld wireless microphones

🏛️ VENUE & ARENA SPECIFICATIONS

  • MBA Seminar Hall stage area
  • Holding rooms for 15-minute team prep
  • Audience seating

COMPREHENSIVE RULES & ELIGIBILITY DIRECTIVES

  • Products or brand concepts will be allocated via random draw on-spot.
  • Teams are given exactly 15 minutes of preparation time prior to stage call.
  • Performance length on stage is strictly limited to 3 to 5 minutes.
  • Content must adhere to ethical guidelines; vulgarity or offensive humor results in instant disqualification.
  • 🚫 Cross-College Teams Prohibited: Cross-college or non-college teams are strictly prohibited. All members of a team MUST belong to the exact same college/institute. Cross-college or non-college teams will face immediate disqualification and elimination.
  • 🏫 Multiple Teams Allowed: Each college or institute is permitted to enter multiple separate teams for this event.
  • 🆔 Mandatory Identity & Approval Documents: All team members must carry a valid physical College Student ID Card, Government Photo ID (Aadhaar Card / Voter ID / Passport), and an official Approval Letter / NOC from their respective college authority for campus gate entry and verification.
  • Strict adherence to allocated stage/presentation timings. Overtime performance will incur point penalties.
  • Decisions rendered by the official NIRMIT 2.0 evaluation jury panel are absolute, final, and non-negotiable.
📋 INSTITUTIONAL CODEBOOK & GATE SECURITYPlease review the official Rules & Regulations page for full details on ID card, Aadhaar, college approval NOC, and campus security guidelines.
VIEW FULL RULEBOOK →

STUDENT LEADS & COORDINATORS

STUDENT LEADS & COORDINATORS (FROM VOLUNTEER ROSTER)

🎓
Asutosh Ranjan Sethy
Contact Desk →
🎓
Ankita Samal
Contact Desk →

READY TO CLAIM YOUR SLOT IN THUNDERBOLTS?

Registration fee: ₹499 per Team • Total Prize Pool: ₹10,000 • Venue: MBA Seminar Hall